Filming and editing original video content around their fighters and fight weeks that sits across their social media channels and is played out on the fight night’s broadcast

MEDIA DAY

Working 14 fighters through four content stations in 12 hours.

Social Station >> Promo Shots >> Dan Hardy Interview >> Photography

FIGHT CAMP

Short-form and long-form preview content giving fans an insight into a day in a fighter’s life and what goes into training to become an MMA champion.

This series was picked up by Proper 12 Whiskey as a commercial sponsorship. 

 

FIGHT WEEK SOCIAL

As soon as you hit fight week, everything else is a thing of the past – it’s about making fans feel like they’re there in person through the power of social media. Throughout the fight week we created behind-the-scenes episodes, short-form vertical videos of key moments, fight night hype edits and original content series like The Last Word and Fight Night that lived on both broadcast and digital.

REAL-TIME SOCIAL MEDIA POSTING

Alongside all of the content our production crew was creating, our social team was there alongside them posting the content in real time. The platforms we managed were Instagram Reels / Stories, Twitter, TikTok, YouTube and Facebook.


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