Millie Bright x UEFA Women’s Euros, ‘If You Can’t Be There, Be Here’ creative video campaign

BRIEF & CONCEPT

The client came to us looking to create their master piece of content ahead of the 2022 Women’s Euros, in line with their campaign. Our idea was to create an origin story with Millie Bright that showed her journey to the top and how it inspires the next generation of women footballers.

SHOOTS

The production involved two shoot days; one with Millie Bright to get hero and training shots, one inside a Greene King pub with actors to create the end scene of a young girl watching Millie on the big screen.

ANIMATED ILLUSTRATIONS

To tie the piece together we needed to visualise Millie’s journey from watching football on TV as a child to playing on the streets against boys to representing her country as a professional. We did this by creating and then animating a collection of comic-book illustrations that showed key moments in her life, creating an emotional connection between the viewer and the story / athlete.

DISTRIBUTION

The video was delivered in 60”, 30” and 15” versions in a variety of sizes so that it was ready to post on all social platforms. Every Greene King pub in the country published it on their social accounts and Millie Bright posted it on the eve of the tournament, receiving lots of positive comments about her story.


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