Using the Audi Performance Zone to drive a narrative for a two-part series involving Jamie and Harry Redknapp and their skills on the course

CREATIVE & PRE-PRODUCTION

We were tasked with presenting ideas for how Jamie and Harry Redknapp could complete a journey from Masterclass to Competition, using the Audi Performance Zone’s features as a narrative throughout the episodes. Storyboard’s were drawn up, scripts were signed off, crews were booked and then it was about getting straight into it…

EPISODE 1: AUDI PERFORMANCE ZONE MASTERCLASS

The first shoot and episode took place at Sky Sports Studios and was an introduction to the on-screen talent and their mission. What were the weaknesses in their game and how could the Audi Performance Zone, and Iona, help? Taking tips & tricks from the Masterclass, Jamie and Harry went head-to-head in challenges on some of the most iconic holes in golf. It turns out, bunkers are just as hard to get out of on a simulator as they are in real-life…

TEAM REDKNAP vs AUDI QUATTRO CUP WINNERS AT THE BELFRY

The big one. 30 crew members in 15 buggies racing around The Belfry, what could go wrong? Other than Harry’s time in the bunker, nothing.

Jamie and Harry put their lessons into practice in a five-hole match play game against the 2022 Audi quattro Cup winners at the iconic Belfry. Alongside the usual creative, audio and visual crew, we had a specialist team of FPV drone and ball-following camera operators to take the production to the next level.

POST-PRODUCTION

When the respective shoots were over, the next step was bringing what we’d filmed to life in the edit. For both episodes, we got straight into the edit and delivered an almost-final version within a week of the shoot. High-quality production with a fast turnaround.

After we had secured picture lock with the client we added our finishing touches with 3D graphics, sound design and grade before delivering more 20+ versions for all social platforms.


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