To create an interview-led series focusing on bowlers’ unique stories and how they became the person and athlete they are today, allowing fans to feel a greater connection with their heroes
SHOOTS
We filmed 10 interviews on-site at the IBF World Championships, grabbing bowlers and bringing them to a three-camera interview space that we had prepared for them. We used MC Aperture coloured lights to change an empty white room into a branded backdrop.
POST-PRODUCTION
To really take the interviews to the next level, we created animated illustrations and used clips / photography from their social media channels to highlight key moments in each bowler’s life. A bespoke illustrated thumbnail / poster was created for each episode.
DISTRIBUTION & RESULTS
We created a series promo to launch the campaign and then published long and short versions for each bowler dependent on the social platform it was going on. Every bowler was given an asset to share on their personal social platforms. In total the series hit more than 100k views and is the best-performing social media series in bowling.
