We were appointed by the IBF to create and implement a six-week social media and content strategy for the 2021 IBF World Championships, held at Dubai Expo
DESIGN
Pre-tournament posters, hero designs, illustrations and infographics. Everything we created for the IBF World Championships was intended to make people stop scrolling and take in the historic moments from the tournament.
LIVE SOCIAL
Everything from IG Reels / Story and TikTok trends to hype promos and reactive graphic design, we created it on-site and published within minutes.
VIDEO
Our mission was to show the bowlers as something they’d never been seen as before: elite-level athletes. We had a team on the ground at Dubai Expo filming the finals live and then turning around short-form social content from the footage in real-time.
RESULTS
8.6m video views. 147k social media engagements. 8909% increase on the previous IBF World Championships in 2019. World-class content with actual results to show for it.
