HITS DIFFERENT - Curveball Digital

Surrey CCC asked Curveball to tell the story of their T20 season at The Kia Oval through a behind-the-scenes video series. How could we bring fans closer to the action and the players themselves?

PRE-PRODUCTION

Developed as an eight-part series, seven episodes around their T20 home games and one pre-season episode that introduced the players and staff as well as their preparations for the season. For the in-season episodes we picked a theme for each game to fit in and around the match action; subjects included Surrey Pride, the coaches methods, players’ preparations, family day and historic rivalries.

THE GAMES

The crew on the ground consisted of a pitchside camera focusing solely on match action, a second camera focusing on match action through the crowd and from various iconic spots within The Kia Oval, two dedicated fan cameras capturing the all-important reactions / atmos and a producer who was directing the crew. We had GoPros on the benches and drones in the sky (when allowed!) to capture moments our crew might have missed.

DELIVERABLES

Each episode was filmed, edited and published within 24 hours of the match, using only footage shot on-site. Delivered for YouTube with a bespoke thumbnail and 60-second hype promo that gave a glimpse of what was to come in the episode.

MADE FOR SOCIAL

Social is at the heart of the campaign and it was vital to make the most out of all the incredible footage we were capturing. Alongside the full episodes we delivered real-time vertical videos for Instagram Reels and TikTok, taken straight from the camera, edited at the ground and published within minutes of it happening. Broadcast quality content at the speed of social.

ALL PROJECTS

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