Greene King

WOMEN’S EUROS 2022

We created a promo video for Greene King to showcase the Women’s Euros 2022 being played in every one of their urban central London pubs.

Concept

It was important that our concept connect with people’s emotions. We know that this engages audiences longer when there’s so many videos and pieces of content out there. 

Pre-Production

Once our concept was signed off we could start putting together our crew, kit requirements, edit schedule, locations, actors and extras. These pre-production tasks can make all the difference to a shoot and how well it runs, so it’s really important to get them sorted. 

Shoot Day

Everything starts to come together on the shoot days and we make sure we get all of the content we’re going to need for the edit.

Edit and Launch

After the shoot all of the rushes are looked through to start putting the edit together to fit the initial story board. Things like voice over, music and graphics are added in and it’s sent for final approval.

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