Winner of Best Social Media Campaign at the 2022 Broadcast Sport Awards
To create a six-week digital media campaign focused on driving engagement and awareness that ultimately leads to app downloads and digital tournament passes
44 matches in 17 days, this is how we delivered our groundbreaking campaign
PRE-TOURNAMENT
Before the tournament started we filmed, produced and edited a hype promo telling the story of Netherlands’ dominance and other nations’ chance to take their crown… Good luck. As well as teaser video content, we created a infographic for all 16 nations competing that really kicked off the campaign from a visual point of view.
DESIGN
We produced bespoke illustrations, hero artwork, infographics and branded designs to celebrate key players, fixtures and moments before, during and after the tournament.
LIVE SOCIAL
We started with remote social media, clipping and community management for all of the Pool fixtures. Then we had aN expert team creating real-time social video content on the ground for the knockout stages. This allowed us to bring fans who couldn’t be there closer to the action and capture moments not seen on the broadcast.
ORIGINAL VIDEO
The team on the ground captured content from interviews, training and matches to create social-first video content in real-time. This ranged from IG Reels and TikToks of key moments to our ‘Pitchside’ and ‘Player Cam’ series to personality-led interview series called ‘Playing For My Nation’.
