We were appointed by E1 Series to lead on their social and digital strategy, working with their in-house marketing team to create content and increase awareness of the upcoming championship
DESIGN
From static graphics to illustrations to animated 3D videos, we have created a wide variety of high-quality design for E1 Series using our extensive list of creative designers.
EVENTS
Creating content in real-time around key moments such as testing, boat shows, public demos and VIP events.
VIDEO
At the start all we had to work with was a 3D render of the boat, so how did we catch people’s attention without getting repetitive? We created several animated 3D videos of multiple RaceBirds racing H2H to give fans an idea of what they had to look forward to. Since testing started we had regular shoots with the engineering team so we could take it to the next level and create exciting hype promos with the actual RaceBird on the water in iconic cities across the world.
SOCIAL & COMMUNITY MANAGEMENT
Without a championship format or even a boat on the water, we had the challenge of 1) getting people to follow us and, 2) keeping them engaged enough so they wouldn’t unfollow before race season started. A big part of our success was analysing what our followers like and what was performing best so we could use this information to guide our content creation.
