BOXXER brought us on to lead on creative content for their official launch and partnership announcement with Sky Sports Boxing, as well as their cards for 2022
LAUNCH PROMO
We created a bespoke announcement promo that informed fans of what was to come in a creative way. Using footage from our promo shoots with the fighters, we illustrated and transitioned to hero shots throughout to make it pop and draw the attention to the big names.
DESIGN
Alongside the launch promos, we created a ‘Welcome to BOXXER’ campaign on social. All 20 fighters had their own creative design to post on their social channels, as well as BOXXER’s, to push the announcement as far as possible and keep all the social feeds in sync.Â
ORIGINAL VIDEO CONTENT
From training days with Chris Eubank Jr to creative promo shoots with the BOXXER Series fighters, we filmed and edited social-first content that helped promote upcoming fight nights on Sky Sports Boxing.
FIGHT WEEKS
We created pre-fight content from promos to fight posters to mini docs, and then when fight week hit we had a full team of professional content creators on the ground to turn around social-first content and live social producers publishing all the content in real-time.
