Winner of Best Use of Technological Innovation at the 2023 UK Sponsorship Awards
Producing talent-led feature content to promote Audi as Sky Sports Innovation Partner
BRIEF & CONCEPT
Audi have joined Sky Sports as their innovation partner and Curveball were brought on board to create some engaging digital content to help showcase and promote this partnership across a number of different sports. The brief was that it was talent-led and focussing on the theme of innovation.
PRE-PRODUCTION
After working with Sky and Audi to define the best ideas for each sport, we created documents containing run orders, camera plans, look and feel and schedules for the shoot and post-production. We also organised location bookings, wardrobe, branding, catering and transport.
SHOOTS
Each production involved a full day of shooting, with Curveball providing cameras, drones, lighting, directors, producers and runners. Each episode was a completely different set up so required bespoke crews and equipment.
POST-PRODUCTION
The videos were delivered as master edits (around 8 minutes) and we provided a large suite of social cutdowns and talent-specific edits. The content was shared by the talent (cricketers Chris Jordan and Eoin Morgan and Footballers Mason Mount and Beth Meade) as well as Audi and the various Sky Sports social channels.
