E1 Series appoints Curveball Digital

Curveball Digital has signed an agreement with E1 Series – the world’s first electric powerboat championship – to provide a broad scope of digital media services, including social media management, strategy, content creation and original video series production.

The partnership will help E1 Series grow their global following on social media in the run up to the competition’s launch, as well as promote the brand’s key pillars in sustainability, technology and world-class sport.

Curveball’s expertise in social-first content strategy, creative campaigns and video production will mean that the stories important to the E1 Series will be told in unique, eye-catching and engaging ways.

Paddy Sloane, co-founder of Curveball Digital, said: “We are hugely excited to be working with such an innovative new series that is using its platform to push for a more sustainable future. Digital media plays a vital role in the growth of any sport and we will be creating original content to tell E1’s stories through a short and long-form content strategy. Our experience in creating behind-the-scenes video series for events like Champions League finals, UFC and boxing world-title fights will help us bring fans closer to the action and feel like they are part of the E1 journey.”

Yanni Andreopoulos, Chief Marketing & Commercial Officer at E1, said:: “I’m super happy to welcome onboard Curveball Digital as our social media and digital content agency. Building a fan base for any new sport is centred around driving interest and excitement, particularly on social media platforms. With Curveball Digital, we have a trusted partner who has a vast amount of experience working on creative campaigns around live sporting events. We want E1 Series content to be seen as widely as possible, therefore a digital-first approach will be key in the run-up to our debut season in early 2023. Paddy and Kev have grown some of the biggest accounts in world sport and created some of the most innovative sports video series on social media, so we’re proud to be partnering with them to help tell our story in a new era of electric powerboating.”

Kev Blundell, co-founder of Curveball Digital, said: “”After working with the E1 Series team on the launch of the RaceBird, we can’t wait to get going on a long-term social media strategy. At the core of our strategy is a mission to make fans feel like they’re part of the E1 journey – wherever they’re based in the world. We’ll be using their social media accounts to bring fans closer to the sport, athletes and teams, while also showcasing all the excitement that comes from motorsport and the positive consequences of more sustainable living.”

About E1 Series
The E1 Series is the world’s first electric powerboat racing series. The series was established to create an exciting, competitive racing platform to promote sustainable electric watercraft and reduce the environmental pressures being placed on the ocean, rivers and lakes.

The UIM E1 World Electric Powerboat Series will see up to 12 teams competing on the water in spectacular global race locations. The pilots will tackle tight and technical circuits, reaching speeds close to 50 knots (93 km/h or 58 mph) behind the wheel of the RaceBird powerboats designed by SeaBird Technologies and Victory Marine.

With ocean and sea freight responsible for transporting approximately 90 per cent of global trade, the E1 Series aims to act as a testing ground for electric powerboats and speed up the transfer of clean marine technologies.

Series organisers are continuing to accelerate preparations ahead of the eagerly anticipated inaugural season, scheduled to take place in early 2023. In the coming months, the E1 Series will focus on finalising details with candidate host cities and competitors, as well as working with the expert engineers at Victory Marine to develop, manufacture and assemble a full fleet of race-ready electric powerboats.

Stay tuned as the E1 Series continues its development throughout 2021. For the latest news and updates, follow @E1Series on Facebook, Twitter and Instagram.

About Curveball Digital
Curveball is a digital production company that creates and manages content for brands, federations and rights holders in sport. It was launched in 2020 by award-winning BT Sport producers Paddy Sloane and Kev Blundell, alongside ITV Director of Sport Niall Sloane.

The company uses its 60-year combined experience in sport to help clients activate creative campaigns and grow their digital presence by creating content with purpose.

For more information, please contact kev@curveball.digital or paddy@curveball.digital