Curveball Digital have signed an agreement with IBF – the international governing body for the sport of Tenpin, Ninepin and Para Bowling – to provide a broad scope of services, including digital strategy, content creation and social media management.

Curveball’s expertise in video production and social-first content strategy will bring IBF a new look and an innovative way of speaking to a wider and more engaged new generation of audiences.

This partnership is another step towards the objective of creating an innovative and immersive digital environment that adds a whole new dimension in the experiencing of bowling, elite sport bowling, international events and a pathway back to bowling as a leisure and lifestyle pursuit, with the ambition and potential to make bowling the most integrated and digitally connected sport in the world.

Paddy Sloane, co-founder of Curveball Digital said: “We are delighted to be partnering with such an ambitious sport. The team at IBF have really big ideas for the next few years and we are excited to be at the forefront of it. Curveball strive to build audiences and engage with younger and previously untapped demographics, so we aim to revolutionise how the world views the sport of bowling.”

Andrew Oram, Chief Executive Officer, IBF said: “Curveball’s fresh and dynamic approach to all things digital and social is critical to the next steps of the build process.

Content needs to be created to be seen by as many people as possible – this means ideas need to start with those who have a strong understanding of what will make an impact across social and digital media.

We need to reach wider, younger and more varied audiences, speak to people who have never been spoken to before and in a way that resonates with them.

Curveball will provide the strategy to our digital environment to allow us to optimise the launch of the new ecosystem to capture the attention of the vast bowling community along with QubicaAMF, Stack Sports, YBVR, Strivecloud and future partners.”

About Curveball Digital
Curveball is a digital production company that creates and manages content for brands, federations and rights holders in sport. It was launched in 2020 by award-winning BT Sport producers Paddy Sloane and Kev Blundell, alongside ITV Director of Sport Niall Sloane.

The company uses its 60-year combined experience in sport to help clients activate creative
campaigns and grow their digital presence by creating content with purpose.

About International Bowling Federation – IBF is the International governing body for the sport of Tenpin, Ninepin and the newly formed Para Bowling representing five continental zones and 114 member federations.

IBF was recognised by the International Olympic Committee (IOC) in 1979 as the world governing body for the sport of Bowling and by the International Paralympic Committee (IPC) in 2019 for Para Bowling.

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